Customer Acquisition Through Video Marketing

The expertise to grow your business Using video

VIDEO MARKETING

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your potential clients do their research online before they make a buying decision. Today, 88% of all consumers research a product or service online before making a purchase and 67% of a buyer’s decision is complete before they even reach out to a salesperson. Clients want detailed information about you and the services your company offers, and they want it in an easy-to-consume format. Online video can meet both of these expectations – making it an incredible sales tool!

THE PROCESS

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Let us show you how quality video content can take your business or organization to the next level.  Attract more customers, build your brand, increase sales, set yourself apart and become the leader in your market. It's a process to develop a strategy using video to engage prospects at every stage of their buying journey.  The phases of the process are discovery, strategy, production and implementation of the marketing plan.   

DISCOVERY PHASE

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In the discovery phase we will determine what you want to accomplish with video, assess your current position, define your target audience, ideal customer and create buyer personas, identify your value propositions and key messaging and research appropriate distribution.  options

STRATEGY PHASE

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It takes a well thought out strategy to determine what types of videos will work best and what internet platforms to employ to optimize audience reach and interaction.  Understanding  your potential buyer’s journey for your personas is the key to creating the best content possible for your business.  As certified In-bound marketers we can assist you and your company every step of the way.  

PRODUCTION PHASE

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Our video production services include script to screen solutions; concept development and scripting, video recording, editing and delivery options.  We can produce different types of videos that will help to engage prospects at every phase of the buyer's journey online; awareness, consideration, purchase and growth phase. video productions

IMPLEMENTATION PHASE

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In this phase the videos are distributed to online platforms to best achieve your goals.  To attract customers inbound platforms such as a company website, social media and YouTube would be used.  Education and training objectives would be realized using an appropriate learning management system.    

Types of Video CONTENT

PROMOTIONAL

This type of video targets very specific viewers, speaks to their needs and presents a solution and concludes with a call to action. 

INFORMATIONAL

We classify a video as informational if it presents specific information and it's delivered as succinctly as possible. 

EDUCATIONAL

An educational video's primary purpose is to teach skills and concepts and to support the learning process by using proven teaching strategies.   

DOCUMENTARY

As the name implies, a documentary documents some aspect of reality, primarily for the purpose of instruction, education or maintaining a historical record. 

Promotional and Informational

Educational and Documentary