Video Production Costs

How much does video production cost?


I know it's frustrating, but the honest to goodness answer is "it depends", There are  many factors that affect the cost of video production including time; how long to plan, shoot and edit, and resources; talent, location, and props. 


We understand that "it depends" doesn't help you to plan and budget, so we've put together video production packages that are based on our most popular types of projects.  


Included in all of our project pricing is a customized, documented strategy for distribution of your video content. Please note that the listed prices are preliminary and can increase or decrease depending on your specific needs and requirements.  

They Ask, You Answer Video Production Package

Attract and engage your target audience and give them what they want; answers to their questions.

70% of people do research online before they make a purchase.  They search 7 resources, on average, asking questions and looking for solutions.  If you don't have a presence online answering their questions, you're not even in the running to get the sale.  


Most people would rather watch a video  than read an article online. This budget-friendly package provides the opportunity to attract and engage prospects by answering the most common questions they ask before they buy. 


Here's what's involved with this type of video: 

  • Write down top 20 buyer's questions.
  • Ask those questions in a video interview with a company representative.  They answer the questions.  
  • Video tape footage relevant to your business activities, products and services. It's called  B-roll.   
  • Edit the footage, add logos and contact information to create 12 finished video clips approximately 1 minute each in length. 
  • Deliver the digital video files and you distribute according to the strategic plan. 

The Preliminary price for the "They Ask, You Answer" package is $2,400. 

Live Action Explainer video production package

Explainer Videos are the most effective way to explain a product, service or any business message.

 85 percent of people are more likely to buy a product once they see an accompanying explainer video.  An explainer video is a short video that your business can use to quickly introduce yourself,  explain what you do, and tell how you can help solve your customer's problems. 

  

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is so important. 


Here's what's involved with this type of video: 

  • Choose 3 product or service topics
  • Video tape the explanation and/or demonstration of the products or services. 
  • Edit the footage, add logos and relevant graphic information to create 3 finished video clips approximately 1 minute each in length. 
  • Deliver the digital video files and you distribute according to the strategic plan. 

The Preliminary price for the "Live Action Explainer Video" package is $1,500. 


Continuing Customer Education video production package

Offer and extend your reach to customers. Show them how to best leverage your product or service.

Many times your customers do not fully leverage your products and services effectively to see the maximum results.  These videos focus on growing further engagement with your customer by offering information and training on various uses and features of using your solution to its fullest potential.  


Keep  the lines of communication open using video on website and social media and you create opportunities for future upsell and cross sell opportunities. 


Here's what's involved with this type of video production: 

  • Develop outline/script of what products and services to feature. 
  • Establish site locations to video tape
  • One day of video taping on camera demonstration and instruction. 
  • Edit footage to necessary lengths (maximum 15 minutes total running time).  Add company branding. 
  • Deliver video files for distribution to appropriate platforms. 


Preliminary Price for "Continuing Customer Education" package is $3,500.  

Employee Engagement and Education video Production package

Engage and educate employees or volunteers to increase awareness and productivity.

Companies can help their employees be more profitable, productive and happy through consistent engagement. Use video to help the company leadership communicate more effectively and reinforce more clearly core values and company culture.  An engaging video production can help to train and teach new skills, reinforce safety procedures, communicate better and overall create a better work environment.  


Here's what's involved in this type of production: 

  • Plan topics and write scripts
  • Establish taping locations
  • Video tape scenes and scenarios
  • Edit footage and add appropriate graphics and text to produce approximately 10 minutes of a finished video product
  • Deliver video files and implement the distribution plan

A preliminary price an Employee Engagement and Education" package is $5,000.   

Let's talk about your video production project

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MazzMedia

90 Applegate, # 11, Southington, CT 06489, US

(800) 583-1988

Hours

Mon

9:00 am – 5:00 pm

Tue

9:00 am – 5:00 pm

Wed

9:00 am – 5:00 pm

Thu

9:00 am – 5:00 pm

Fri

9:00 am – 5:00 pm

Sat

Closed

Sun

Closed