Award-Winning Video Content for Companies and Causes.
√ Communicate clearly
√ Connect with your audience
√ Increase your impact
Are You Suffering from Marketing and Communication Frustration?
Are you spending marketing dollars with disappointing results?
Having difficulty describing what you do?
Not reaching your full potential?
Do you feel like no one is paying attention?
Are sales stagnant?
You deserve a marketing and communication strategy that reduces stress and increases your bottom line.
We combine a powerful strategy with compelling videos to motivate your audience to act.
Our video marketing services will elevate your company’s marketing strategy.
We’ve helped our clients increase brand awareness, engagement, and sales.
Educational videos will improve understanding, productivity, and trust.
As your video partner, we'll work with you to make a custom video strategy and high-quality video content with the return on investment (ROI) as the primary metric.
Well-produced, thoughtful video content can take your business or organization to the next level.
Most online video communication objectives fall into 3 main categories:
Awareness videos help you get on your customers’ radars.
Engagement videos are meant to spark a reaction and have some kind of emotional element to inspire people to act.
Educational videos should teach your audience something to help them better understand a problem, and the solution your product or service can provide.
Our Process to Success
-
DISCOVERY
In the discovery phase, we determine what you want to accomplish with video, assess your current position in the market, define your target audience, establish your ideal customer and create buyer personas, identify your value propositions and key messages, and research appropriate distribution options.
-
STRATEGY
It takes a well-planned strategy to determine what types of videos and digital platforms work best for each client. The key to making the best content possible for your business is to know your ideal customer. We assist you in optimizing your message and how it gets to your potential customers.
-
PRODUCTION
Our video production services include script-to-screen solutions -- concept development and creation, video recording, editing and delivery options. We can produce different types of videos that will engage prospects at every phase of the buyer's journey online - awareness, consideration, purchase and growth.
-
VIDEO PLACEMENT
In this phase, videos are distributed to online platforms to best achieve your goals. To attract customers, we use traditional inbound platforms: a company website, social media and YouTube. We’re experts in incorporating Geofencing & Addressable Geofencing With OTT/CTV Advertising and their audience targeting capabilities
-
ANALYSIS & REPORTING
Our team monitors your campaigns continually, making changes as necessary to engineer the best results and return on investment.. Our reporting solution aggregates data. streaming s from multiple platforms into a single on-demand dashboard and scheduled reporting platform.
We’re trusted by
Define and Reach Your Target Audience Effectively.
We’ll tell your story with a professionally planned video, then place your content where it can best reach your potential customers. We can target specific demographics and create your video ads to be geared towards those demographics. Your videos will be seen on YouTube, OTT/CTV, and other online video platforms.
OTT advertising targets internet users who stream content. As more viewers switch to streaming video over cable and broadcast TV, ads on streaming TV can reach new audiences at scale.
CTV advertising is digital advertising that appears within streaming content such as TV shows or livestreams viewed on streaming devices. It includes interactive ads shown to a specific audience and includes actions for viewers to take.
Social video ads are customized videos that are supported by sponsored advertisements on each social media site in order to achieve precise results.
3 Easy Steps to Your Digital Marketing Success
1. START YOUR VIDEO
You’re just one click away from having a conversation and implementing a video marketing strategy.
2. BEGIN THE PROCESS
We customize the marketing strategy, produce the video content, and launch the campaign.
3. RELAX AND CELEBRATE
You’re confident the video marketing plan will engage your audience and motivate them to act.
When you want people to watch and learn…
Mazzarella Media can provide engaging video content to promote your learning goals. Whether it’s tutorials for customers, training for employees, educational videos for students, or programming for public awareness, we are experts in improving the learner experience.
We Make the Process Simple for You.
We'll create compelling videos that meet your objectives by keeping things simple. We create video content for our clients that has a purpose by using our own unique style of video storytelling and high-quality production.
We’re Easy to Work With.
We take pride in tailoring our services to each client's specific requirements. If you are new to video production, we can walk you through every step of the process. If you are a marketing professional looking for the right partner, our team can work with you to help you achieve your objectives. Mazzarella Media has also successfully collaborated with agencies looking to broaden their capabilities.
Awards & Recognitions
Let’s Talk.
Please be assured: An initial phone call is not a sales call but an informal chat to determine
what you need, and if we might be able to help you.