The Content Creation Process
How we can tell your story
Video is still the most compelling and simple way to tell stories. Have you decided to begin, expand or revamp your internet-video presence, or create an online instructional program for your company or organization?
Mazzarella Media creates content with the approach that people want to be informed, entertained and engaged. They want to be involved as participants in the sales or learning process.
Mazzarella Media provides the strategies, creative and technical skills that will engage viewers and connect your story to your audience.
Producing a video requires a 3-step process:
Pre-Production
Preproduction requires more than just gathering information. We explore the kinds of connections you can make to your viewers by:
- Selecting the stories that deliver value to your audience
- Developing the stories such that the content engages your audience on their terms
- Ensuring the style of production and storytelling supports and reinforces your brand
- Choosing the appropriate distribution channels to make your video successful
- The result of the Preproduction process is a video script.
Production
Production is more than just pressing the record button on a camera. Guided by the script, and using technical and aesthetic skills, we capture video with production techniques that creatively bring your stories to life. Footage can include:
- Interviews
- Presentations
- Cover footage
- Scripted scenarios
Post-Production
Post-Production is more than stringing video clips together. We artfully piece the elements of digital video, graphics, sound and music to compose a dynamic multimedia program that delivers your stories and your message to your audience.
At every stage of the production process, Mazzarella Media requests your participation and input. We employ an approval/revision process that assures the video is accurate and on message.
Top Five Tips for Telling Your Story
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It’s not about you. It’s about your customers, your viewers, your learners, your audience. | ||
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Identify the deeper connections to your audience. | ||
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To reach your multiple constituencies and engage them, you need multiple targeted stories. | ||
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Don’t sell. Inform, entertain, engage. | ||
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Communicate the core attributes of your company or organization. | ||